About | ClosedWon

I built ClosedWon because nothing like it existed when I needed it.

Three companies built and sold. Four-time Inc. 5000. And every single time, I hit the same wall that every $1M-$20M company hits. ClosedWon is what I wish someone had handed me on day one.

Where It Started

I didn't start as a consultant.

I started as a rep. Individual contributor. Carrying a bag, making cold calls, learning what it felt like to walk out of a meeting knowing I'd lost the deal in the first five minutes but not understanding why.

Nobody taught me how to sell. Not really. I had a CRM, a territory, and a quota. The training was "shadow the senior rep for a week and figure it out." So I figured it out. I became Rep of the Year. Not because I was the most talented person on the floor, but because I obsessed over the system: what worked, what didn't, what made buyers lean in, and what made them shut down.

That obsession with the system is what led me to build my first company. Then my second. Then my third.

I didn't build three companies because I got lucky once. I built them because I figured out a system that worked and proved it repeatedly.

Each company earned Inc. 5000 recognition. Each one taught me something the last one didn't. The first taught me how to sell. The second taught me how to build a team that sells without me. The third taught me how to build the machine that makes all of it run.

Along the way, I carried a quota selling to Fortune 2000 companies. I managed sales teams. I ran marketing. I built the RevOps infrastructure. I hired the wrong people and learned how to hire the right ones. I made every expensive mistake a growing company can make, and I figured out how to fix every single one of them.

What I Kept Seeing

The same wall. Every single company.

Across every company I built, and every company I advised after, the pattern was identical. Companies doing $1M-$20M stuck in the same trap.

The founder was still the best seller. Revenue depended on one person being in every deal, every meeting, every decision. The moment that person stepped back, the pipeline dried up.

Marketing was a guessing game. Money going out the door on campaigns, content, and tools with no clear line of sight into what was actually driving revenue. Every marketing decision was a gut call.

The tools didn't connect. CRM over here. Email tool over there. Spreadsheets filling the gaps. Nothing automated. Nothing integrated. The "tech stack" was really just a pile of software that didn't talk to each other.

There was no system. Just heroics. The business grew when the founder pushed hard. It stalled when the founder got busy with something else. There was nothing underneath that could run without them.

I saw this pattern so many times I could predict exactly where a company would get stuck based on their revenue.

At $1M, the founder is still the entire sales team. At $3M, they've hired people but nothing changed because there's no playbook. At $5M, the tools are multiplying but the data is unreliable. At $10M, the system exists but it's duct-taped together. At $15M, growth is slowing because what got them here is starting to hold them back.

Same wall. Different revenue number. Same root cause: no system connecting the pieces.

Companies Built and Sold

Inc. 5000 Honoree

100+

Companies Helped

F2000

Sales Experience

The Gap

I looked for help. It didn't exist.

When I was scaling my first company, I looked for someone who could help me build what I needed. Not just advice. Not just a strategy deck. The actual infrastructure: the CRM, the outbound engine, the content system, the reporting, the playbooks, the automations. The whole machine.

The consultants had never operated. They could diagnose the problem from a slide deck, but they'd never sat in the chair. They'd never carried a quota, made payroll, or fired the wrong hire wondering if the business would survive.

The agencies did one thing. SEO agency. Paid media agency. Content agency. None of them understood the full picture. And none of them connected their work to actual closed revenue.

The training companies delivered a workshop and left. Two days of energy. Three weeks of trying the new thing. Then back to the old habits. $50K spent with nothing to show for it.

The software was wrong for my stage. Enterprise tools were overkill and overpriced. Startup tools were too basic. Nothing was built for the $1M-$20M company that needed real infrastructure without the overhead.

There was no one company that combined operating experience, technical depth, strategic guidance, and hands-on execution for companies at my stage. So I decided to build it.

What ClosedWon Is

The company I wish existed when I was building my first.

One company. Six ways in. Pick what you need based on where you are right now. Upgrade when you're ready. Everything built by operators who've actually done the work.

Free weekly playbook. AI workflows, GTM strategy, and real talk about scaling from $1M to $20M.

AI Courses

Step-by-step systems for sellers, marketers, and owners to integrate AI into the workflows they already use.

Community

Direct access to the ClosedWon team, a growing content library, templates, prompts, and frameworks. Not a feed of stranger posts.

Software Tools

SaaS products we built to solve specific marketing and sales headwinds. Plus custom software for client-specific problems.

Advisory

Strategic guidance from someone who's built it, sold it, and scaled it. Your operator in the room.

Done-for-You

We deploy a senior GTM team inside your business and build the entire revenue engine while you focus on closing.

[ Personal/Family Photo ]

The Person Behind It

One more thing you should know about me.

I'm Zach Strauss. I live just outside Columbus, OH. I have four kids under four, which means I understand urgency, efficiency, and operating on very little sleep better than most operators you'll ever meet.

I'm not some 20-year old online 'guru'. You won't find me flaunting a rented Lambo in Miami. I just happen to know how to build high-performing companies extremely well.

I built ClosedWon because I believe the $1M-$20M company is the most underserved segment in business. You're past the startup phase. You've proven the product works. But you're stuck between scrappy and scalable, and the resources available to you are either too expensive, too generic, or built by people who've never been where you are.

I've been where you are. Three times. And I figured out what works. That's what ClosedWon is: everything I learned, everything I built, and everything I wish someone had given me, packaged into a company that exists to help you get there faster.

Most GTM Engineers optimize for efficiency. I optimize for conversion. There's a difference, and it shows up in the pipeline.

Ready?

Pick where you want to start.

Whether you need a free weekly playbook or a full GTM team deployed inside your business, there's a way to work with us that fits where you are right now.