Newsletter | ClosedWon
Free Weekly Newsletter

The weekly playbook for owners and operators.

AI workflows, GTM strategy, and real talk about scaling from $1M to $20M. Written by someone who's built and sold three companies. Takes 5 minutes. Might save you a year of expensive mistakes.

Free. Weekly. No spam. Unsubscribe anytime.

Not another generic business newsletter.

Every issue is written from real operating experience. No recycled LinkedIn posts. No motivational fluff. Just the specific things that move the needle for companies doing $1M-$20M.

AI Workflows

Practical AI implementations you can use this week. Not theory about what AI might do someday. Actual prompts, workflows, and systems for sales and marketing.

GTM Strategy

The go-to-market decisions that matter at $1M-$20M. Pricing, positioning, pipeline, hiring, tech stack, and the mistakes most companies make at each stage.

Real Talk

The honest perspective you don't get from consultants or LinkedIn gurus. What's working right now, what's not, and what I'd do differently if I were in your seat today.

Here's what you've been missing.

Issue #47

The AI Outbound Stack That's Booking 3x More Meetings

The exact tool combination and workflow we're running for clients right now. Clay + custom prompts + deliverability setup. Full breakdown.

Issue #44

Stop Hiring a VP Marketing. Do This Instead.

Why most $3-8M companies waste $200K on a marketing hire that doesn't work, and what to build first before that role makes sense.

Issue #41

The CRM Setup That Actually Gets Used

90% of CRMs are configured wrong for companies at your stage. Here's the minimal viable setup that your team will actually adopt.

Issue #38

I Sold My Third Company. Here's What I'd Never Do Again.

The three decisions across three exits that cost me the most money, time, and sanity. And what I'd do differently at each stage.

Issue #35

Your Competitor Is Using AI to Write Better Proposals Than You

How to build a proposal workflow that turns 8-hour proposals into 45-minute proposals without losing close rate. Step by step.

Issue #32

The Pricing Conversation Most Owners Are Too Afraid to Have

Why you're probably undercharging by 40%, how to restructure without losing clients, and the exact script I used to raise prices twice.

Description here

Written by someone who's done it.

I'm Zach Strauss. I've built and sold three companies, earned Inc. 5000 recognition four times, and spent my career at the intersection of sales, marketing, and technology. This newsletter isn't written by a content team or a ghostwriter. It's me, every week, sharing the things I'm seeing, building, and learning while operating across multiple companies. If I wouldn't tell it to a founder sitting across from me at coffee, it doesn't make the newsletter.

3
Companies Sold
4x
Inc. 5000
F2000
Sales Experience

Five minutes a week. Zero fluff.

Join owners and operators of $1M-$20M companies who read this every week.