Software Tools | ClosedWon
ClosedWon Software Tools

We build the tools we (and our clients) wish existed.

We've built our own SaaS products to help with specific marketing and sales headwinds. We also build custom software to solve a specific problem a client might face. Every tool is born from real operating experience, not a product manager's hypothesis.

Built from the problems we kept seeing.

Each of these products exists because we hit the same wall over and over again across companies we advise and operate. When we couldn't find a tool that solved it the way we needed, we built one.

DealPulse

Track the true probability of a deal closing based on buyer activity, not seller motions. Stop relying on gut feel and rep optimism. DealPulse watches what the buyer is actually doing and tells you the truth about your pipeline.

  • Buyer signal tracking
  • Real-time deal scoring
  • Pipeline accuracy reporting
  • Forecast confidence metrics

ClearSight

Gain clear, page-level insights to improve rankings in AI-generated answers and see how ChatGPT, Claude, Perplexity, and Gemini interpret your content. The SEO game is changing. ClearSight shows you how to win the new one.

  • AI search visibility scoring
  • Page-level content analysis
  • Multi-model comparison (GPT, Claude, Perplexity, Gemini)
  • Actionable optimization recommendations

Sentry

Monitor everything your competition is doing online and get actionable insights for your next move. Website changes, content launches, ad campaigns, hiring signals, and pricing shifts. Know what they're doing before their customers do.

  • Automated competitor monitoring
  • Website and content change alerts
  • Ad spend and campaign tracking
  • Strategic intelligence reports

ThoughtLead

Create authentic thought leadership posts 10x faster. Your ideas, your voice, your brand, delivered in minutes, not hours. Built for busy executives and founders who know they should be posting but never have the time.

  • Voice-matched content generation
  • Multi-platform formatting
  • Content calendar integration
  • Brand voice preservation

HeyVid

Your website visitors scroll past walls of text without connecting. HeyVid lets you greet them with video, personally. A floating video widget that turns anonymous traffic into engaged conversations.

  • Floating video widget
  • Page-specific video targeting
  • Engagement analytics
  • One-line install

What's Next

We're always building. Every product starts as a problem we see repeatedly across the companies we work with. If you're a community member, you get early access to every new tool before it goes public.

  • Community members get early access
  • Built from real operating problems
  • Shaped by client feedback
  • New tools launched quarterly

Your problem is unique. Your software should be too.

When an off-the-shelf tool doesn't solve it, we build one. Custom AI workflows, integrations, internal tools, and automations designed specifically for your business.

AI Workflows

Custom AI agents and workflows that automate research, content creation, data processing, and decision support across your specific use cases.

Tool Integrations

Connect the tools in your stack that don't talk to each other. CRM to email to analytics to reporting. We build the pipes that make your data flow.

Internal Tools

Dashboards, calculators, configurators, and operational tools built for your team's specific workflow. If your team is using a spreadsheet for it, we can build something better.

Process Automation

Identify the manual, repetitive work slowing your team down and replace it with automation that runs 24/7 without mistakes or supervision.

Data Infrastructure

Clean, enrich, deduplicate, and route your data so the systems you're already paying for actually work the way they're supposed to.

Rapid Prototyping

Have an idea for a tool? We can prototype and validate it in weeks, not months. Build fast, test with real users, iterate based on data.

Interested in a product or need something custom?

Whether you want access to one of our products or need custom software built for your business, drop us a note and we'll set up a conversation.